e& Fintech and Digital Apps Partnership with Waffarha

e& Fintech and Digital Apps Strengthen Partnership with Waffarha

Through a Deal Worth Over 4 Billion EGP

Cairo, December 17, 2024 – e& Fintech and Digital Apps, a subsidiary of e& Egypt, has announced the strengthening of its partnership with Waffarha, one of Egypt’s largest platforms for discounts and offers, by signing a 3-year deal valued at over 4 billion EGP. This collaboration provides exclusive discounts of up to 50% on a wide range of products and services, enhancing the daily experience of users.

The partnership includes flexible payment solutions such as bank cards, digital wallets, and loyalty points for e& customers, ensuring seamless access to meet everyday needs.

Eng. Ahmed Yehia, CEO of e& Fintech and Digital Apps, stated: “Our partnership with Waffarha aligns with our vision to deliver added value to our customers by integrating innovative services that enrich their daily lives and meet their diverse needs. Our goal is to make the My e& app a comprehensive platform offering innovative solutions to enhance the quality of life for our users.”

Tarek Magdy, CEO of Waffarha, expressed his excitement about the partnership, saying: “Our collaboration with e& Fintech reflects our commitment to expanding our services and reaching new customer segments. We are proud to be part of the My e& app, which combines communication services with exceptional offers, contributing to improving the quality of life for Egyptian consumers.”

The partnership offers discounts across five main categories: food and beverages, leisure and entertainment, health and beauty, hotels and aqua parks, and retail and services, with over 1,500 merchants providing exclusive deals through the app.