Waffarha Partners with Foodics 2024

Waffarha Partners with Foodics to Simplify Digital Operations for Restaurants

Waffarha, the leading discounts and offers platform in the Middle East and Africa, has proudly partnered with Foodics, a prominent technology provider in the restaurant and payment industries across the Middle East and North Africa.

This partnership focuses on integrating Waffarha's coupon and offer redemption system with Foodics' restaurant management technology, streamlining operations for restaurants and enhancing the customer experience.

The partnership was formalized by Mahmoud Abdelsalam, Chief Commercial Officer of Waffarha, and Bilal Zahra, General Manager of Foodics Egypt, in the presence of key executives from both companies.

Through this collaboration, Waffarha and Foodics aim to transform Egypt’s restaurant and café sector, aligning with the country’s Vision 2030 for digital transformation. Customers of both platforms will benefit from exclusive discounts and offers, improving customer loyalty and retention while simplifying coupon redemption and loyalty point exchange.

Mahmoud Abdelsalam of Waffarha expressed his enthusiasm, noting, "This partnership marks a major milestone in advancing the restaurant industry in Egypt, helping business owners optimize their operations and increase their revenues while delivering an enhanced experience for their customers."

Foodics' Bilal Zahra also shared his excitement about the collaboration, stating, “We are delighted to work with Waffarha to provide a seamless, automated solution for restaurants. Together, we’ll support restaurant owners and contribute to the growth of Egypt’s F&B sector.”

This partnership reinforces Waffarha’s commitment to offering innovative solutions that drive growth and efficiency in the restaurant industry.